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The Chamberlain Effect: Why We Make Bad Decisions, Even When We Know Better.
Wrong But Socially Acceptable
Bad decisions may not be a result of beliefs or ignorance; they can also happen because we are not making a decision based on what's best for us (knowingly), but because of society, and peer pressure.
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Key Ideas
Collective Behaviour
We sometimes make bad decisions, knowing fully well that they are not right.
Mob Mentality
Mob mentality happens when people are in a group or a crowd, and seem to lose their rational thinking, changing their behavior and beliefs to suit the crowd.
Changed behavior in a crowd can also happen as a reaction to the behavior of people around and the general environment.
Wrong But Socially Acceptable
Bad decisions may not be a result of beliefs or ignorance; they can also happen because we are not making a decision based on what's best for us (knowingly), but because of society, and peer pressure.