Sleeper Effect - Deepstash

Sleeper Effect

Persuasive messages tend to decrease in persuasiveness over time, except for messages from low-credibility sources.

Messages that start out with low persuasion gain persuasion as our minds slowly disassociate the source from the material (i.e., a presumably sleazy car salesman and his advice on what car is best).

63

304 reads

CURATED FROM

IDEAS CURATED BY

The idea is part of this collection:

Navigate Office Politics

Learn more about communication with this collection

How to build positive relationships with colleagues and superiors

How to navigate office politics without compromising your values

How to handle conflicts and difficult situations in the workplace

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates