Ultimate Terms - Deepstash
Ultimate Terms

Ultimate Terms

Certain words carry more power than others. This theory breaks persuasive words into three categories:

  • God terms: those words that carry blessings or demand obedience/sacrifice. e.g, progress, value
  • Devil terms: those terms that are despised and evoke disgust. e.g., fascist, pedophile
  • Charismatic terms: those terms that are intangible, less observable than either God or Devil terms. e.g., freedom, contribution.

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