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Relevance factor
Traffic is just one metric along the funnel. What you ultimately want is leads.
Leads = Traffic * Relevance
So when you skip over niche keywords that are super relevant to your domain, you're missing out on potential leads.
Relevant leads >> Irrelevant traffic
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Don't overlook low volume keywords
More often than not, content and SEO folks skip over niche low volume keywords because "it is not worth creating a content piece for."
That's a mistake.
Sure, the keyword may not drive tons of traffic to your website.
But if the niche is relevant, every single visit from that ke...
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Ease of ranking
Most high volume keywords are high on keyword difficulty too, a lot of established authorities have written about it too.
Not saying ignore high vol, high KD keywords. But you might have an easier time cracking relevant low volume keywords.
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The "Opportunity Cost" mindset
Opportunity cost is the loss of potential gain from other choices when one alternative is chosen.
Every time you decide to buy something, you choose to lose out on investing that money. If you buy a brand new car you don't need for $30,000, you're missing out ...
The busy procrastinator
You have over-committed and have no time left. Even if you have time, you sometimes don't see the point in spending time on those tasks.
Typical behaviours:
- You're multitasking.
- You get about 70% done off your en...
Use Brief Sentences
Your bio as a legal representative must be long enough to give your prospective clients enough information to want to reach out to you - but not so long that they'd be having a snoozefest
If there are a lot of things you want to include in your bio, a solution is to create two versions of i...
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