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Relevance factor

Relevance factor

Traffic is just one metric along the funnel. What you ultimately want is leads.

Leads = Traffic * Relevance

So when you skip over niche keywords that are super relevant to your domain, you're missing out on potential leads.

Relevant leads >> Irrelevant traffic

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MORE IDEAS ON THIS

Ease of ranking

Ease of ranking

Most high volume keywords are high on keyword difficulty too, a lot of established authorities have written about it too.

Not saying ignore high vol, high KD keywords. But you might have an easier time cracking relevant low volume keywords.

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Don't overlook low volume keywords

Don't overlook low volume keywords

More often than not, content and SEO folks skip over niche low volume keywords because "it is not worth creating a content piece for."

That's a mistake.

Sure, the keyword may not drive tons of traffic to your website.

But if the niche is relevant, every single visit from that ke...

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CURATED FROM

CURATED BY

mounikakavuri

Thinking out loud. Marketing. Content. Writing

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