Making the Most Out of Low Volume Keywords

Traffic is just one metric along the funnel. What you ultimately want is leads.

Leads = Traffic * Relevance

So when you skip over niche keywords that are super relevant to your domain, you're missing out on potential leads.

Relevant leads >> Irrelevant traffic

More often than not, content and SEO folks skip over niche low volume keywords because "it is not worth creating a content piece for."

That's a mistake.

Sure, the keyword may not drive tons of traffic to your website.

But if the niche is relevant, every single visit from that keyword is relevant to your business.