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Relevance factor
Traffic is just one metric along the funnel. What you ultimately want is leads.
Leads = Traffic * Relevance
So when you skip over niche keywords that are super relevant to your domain, you're missing out on potential leads.
Relevant leads >> Irrelevant traffic
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Don't overlook low volume keywords
More often than not, content and SEO folks skip over niche low volume keywords because "it is not worth creating a content piece for."
That's a mistake.
Sure, the keyword may not drive tons of traffic to your website.
But if the niche is relevant, every single visit from that keyword is relevant to your business.
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Ease of ranking
Most high volume keywords are high on keyword difficulty too, a lot of established authorities have written about it too.
Not saying ignore high vol, high KD keywords. But you might have an easier time cracking relevant low volume keywords.
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