2. Structure to succeed
Even if your job means you never meet a customer, it could be argued that your business copy needs to sell. This is because business writing has to be persuasive and, as we all know, sales copy can be the most persuasive of all.
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Copywriting Tips (2)
- Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
- Sell the result, the educate the customer on the process.
“Number one: Sales cures all. There has never been a company in the history of companies that has ever succeeded without sales. Anybody who has ever told you, ‘Don’t worry about sales, you can grow it and worry about sales later,’ they are lying to you. They will fail, you will fail. You have...
MARK CUBAN
Writers, Take Note
- Most good writing has its origins in good reading.
- Good ideas can come anytime, usually when you are not working.
- Scheduled mind-drilling of ideas produces mediocre results.
- You can write something even if someone has already written about it. Winston Churchill ha...
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