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Successful Copywriting In A Week
It’s strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next
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1. Focus on the result
Before starting to write your copy, jot down what you want to happen as a result of your words being read. Try to prioritize them as follows.
‘As a result of reading my copy, my audience will:
- Know – what I have set out to tell them
- Think – that what I am describing is relevant to them
- Do – something as a result of having read my words’
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2. Structure to succeed
Even if your job means you never meet a customer, it could be argued that your business copy needs to sell. This is because business writing has to be persuasive and, as we all know, sales copy can be the most persuasive of all.
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3. Some useful jargon
Many of the copywriting books you pick up are packed with jargon. This can make you feel unprepared and ignorant of the finer points of English grammar, rather than encourage you to experiment. I want you to focus on getting your message across, rather than trying to teach you English grammar!
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Summary
Today, you have started your journey from literate individual to competent copywriter. You will have recognized the importance of clarity and focus in your writing. You have also practiced planning exactly what you want your reader to know, think and do as a result of reading your words.
Then, you looked at the sequence in which information should be given. Your reader needs encouragement to start reading, to stay with you and then, ideally, to actually give you some measurable feedback.
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Copywriting Secrets
Jim Edwards
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