Copywriting Tips (2)
- Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
- Sell the result, the educate the customer on the process.
- Write copy for 1 reader. Speak to “you”, not “everyone”.
- Don’t sell your brand, sell your category.
- Teach, don’t sell. People buy because the LEARN why it’s good or efficient.
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