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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Copywriting Tips (2)
- Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
- Sell the result, the educate the customer on the process.
- Write copy for 1 reader. Speak to “you”, not “everyone”.
- Don’t sell your brand, sell your category.
- Teach, don’t sell. People buy because the LEARN why it’s good or efficient.
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207 reads
MORE IDEAS ON THIS
Copywriting Tips (1)
- You aren't selling anything to the customer. Instead, you are giving them an opportunity to change.
- Don't use formal language. Instead, talk as if you are the customer's friend.
- Don't state that you "are" experiencing X problem.
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92 reads
Copywriting Tips (4)
- Organize information into lists. Reading endless paragraphs is hard.
- Don’t oversell the problem. State how it is.
- Don’t oversell the solution with a big song and dance. Just say what it is.
- Give your customers...
22
62 reads
Copywriting Tips (3)
- Never blame the customer. Give them an “out.” If someone is bad at math, it’s not their fault. It’s the education system’s fault.
- Separate writing copy for Insiders vs Outsiders. Insiders are people who already speak the language of the category. Out...
23
65 reads
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