Content Marketing
After three years of recruiting for Kapwing, I've learned that creating a positive impression of your company through content marketing, publicity, and thought leadership is the highest ROI with hiring.
At Kapwing, nearly every candidates who joins mentions the company blog, TechCrunch articles , Instagram account, or YouTube channel before they accept a job offer. We set OKRs around publishing engineering blog posts and have full-time resources dedicated to our social media channels.
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