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Attentional Bias
Attentional Bias states that people pay more attention to things they were previously thinking about.
For instance, if you were thinking about a haircut and got an advertisement about the one you would pay more attention.
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Costumer Fatigue
Costumer Fatigue states that when users see things many times their brain starts becoming acquainted with it and it no longer has the same effect.
Costumer Fatigue states that when companies overuse a tactic. People will slowly start filtering out the information.
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Von Restoff Effect
The Von Restoff Effect states that users are more likely to remember something out of the ordinary. When most items are similar the one that differs the most will be most remembered.
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Enjoyment bias
The enjoyment bias states that an inefficient investing strategy that you enjoy will beat an efficient one that feels like work.
The key to a lot of things in finance is maintaining endurance when there is a downturn. Loving the companies you buy or your strategies is a bias because...
Optimism bias
One possible reason for the "optimism bias" is found in the way we learn new information. People are quicker to change their beliefs when the information is better than expected, compared to information that is worse than expected.
- If people were told that lockdown would be eased ...
The Hindsight Bias
A bias that many people including historians, experts and physicians encounter is the hindsight bias, which makes them think they knew how an event would turn out before it happened. It is the tendency for people to perceive past outcomes as having been more predictable ...
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