The Birth of Consultants

As workers, we are obsessed with getting stuff done. It is then clear why there seems to be a bottomless well full of advice, hacks, tools, tricks, and secrets to help us pack more into the waking hours.

According to IBISWorld research, productivity software alone accounts for an $82 billion market.

• Adam Smith wrote in 1776 that there are two kinds of labor: productive and unproductive. The productive one generally adds value to the materials which he works upon, of his own maintenance, and his master's profit. However, a man grows poor by maintaining a multitude of menial servants who add to the value of nothing.
• Benjamin Franklin put forth his own "to-do" list in 1791, stating that one should start the day asking what good shall be done and end the day evaluating what was accomplished.

In the late 18th and early 19th century, during the Industrial Revolution, machines moved production from handmade in the home to factories. A frenzy of producing more goods more quickly became a kind of national pastime.

Low-wage factory workers, many of whom were children, toiled in unsafe conditions for decades before labor unions put measures in place to protect workers from the excesses of the push for productivity.

By 1850, day planners were proliferating. Productivity became inexorably linked to the virtue of working hard.

Etiquette manuals of the era suggested that the daily planner was a means for self-improvement.

• Frederick Winslow Taylor, an industrial engineer and efficiency expert, would get himself a consulting gig with a company, observe the workers, and calculate how they could do their jobs faster.
• Best known as the parents of Cheaper by the Dozen, Peers Frank and Lillian Gilbreth were mining productivity by dividing human action into 17 motions and then determining which was the most efficient and effective way to do any task.

• Michael Porter exalted the leadership of productive management practices.
• Bill Smith, an engineer at Motorola, introduced the Six Sigma Method in 1986. It is a disciplined, data-driven approach for eliminating defects in any process. According to Six Sigma, productivity is more than revenues and profits, because profits reflect the end result, while productivity reflects the increased efficiency as well as the effectiveness of business policies and processes.

In the frenzy to be more productive, we have become less so.