The 5 phases to become an expert:
1. The Dreamer: Fascination + Mastery = Passion
2. Reporter: learn everything about your topic from multiple points of view
3. Framework Creator: identify patterns for success and build your own frameworks to help facilitate that success for others. Your product is likely just a piece of that framework
4. Servant: test your framework on yourself first and then on others to perfect it and ensure it produces the same (or better) results
5. Expert Guide: start leading others to their destination. Your results are your certification
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