Our job as an expert and guide for our audience is to help cast a vision for what is possible and bring our people to higher ground, to move them from where they are to where they want to be.
Your job as the expert is to guide your dream customers on a journey of both achievement and transformation.
Step #1: Launch Your “Platform” to Be Your Dream Customer’s Guide to the Result
Step #2: Give Them an Identity Shift
Step #3: Create Milestone Awards (Journey of Achievement)
Step #4: Unite with a Social Mission (Journey of Transformation)
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Understand your customer, and build your marketing framework.
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