Effective Storytelling - Deepstash
Effective Storytelling

Effective Storytelling

  1. Oversimplification: speak at about a third-grade level
  2. “Kinda like” bridge: if you need to teach a concept that’s past a third-grade level, say It’s kinda like…” and relate it to something customers already know
  3. Making them feel: add feelings and emotions. Your customer needs to be in the same state that you were in when you received your aha moment

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markdd

Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.

Understand your customer, and build your marketing framework.

The idea is part of this collection:

Master Public Speaking

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