The Mentor/Expert/Guide - Deepstash
The Mentor/Expert/Guide

The Mentor/Expert/Guide

  • During the journey, the hero meets a mentor or guide to help them along the way.
  • For our purposes with storytelling, the guide is the person who gives us the epiphany and the frameworks.
  • The journey then becomes the hero using the plans/framework they receive from the guide to defeat the villain and achieve their desire.

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markdd

Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.

Understand your customer, and build your marketing framework.

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