1. Chains of false belief. List all the false beliefs your customers might have related to your new opportunity, followed by the vehicle frameworks, their internal false beliefs, and their external false beliefs
2. Experiences. Next to each false belief that you listed, write out what type of experience they may have gone through that gave them that false belief
3. Stories. Next to each experience, write down the story that the experience created in their mind
4. New Epiphany Bridges. Think about your own Epiphany Bridge story for each of these false beliefs
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