Potential Solutions

The Double Diamond is a structured design approach to tackle challenges in four stages: 

1. Discover /Research — insight into the problem (diverging)
2. Define/Synthesis — the area to focus upon (converging)
3. Develop/ Ideation...

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

• Creating hyper-targeted ads
• Building stronger relationships with custome...

There will always be challenges. But focusing solely on a problem is a self-defeating practice. Instead, acknowledge that problems will arise, and when they do, focus on finding solutions as a strong leader. The more problems you overcome, the more confidence you'll build and the...