Today, there appear to be two categories of solutions to this problem: either design your protocol to tolerate segmentation of your state, or aggregate interactions with that state.
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The Double Diamond is a structured design approach to tackle challenges in four stages:
The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.
Here are a few reasons why this can benefit your brand:
Using categories is a great way to organize information when it needs to be sorted by similarity or relatedness.
But keep in mind that this has a certain degree of subjectivity in it: people don’t always group things the same way. Also, be careful with the number of sub-categories that might a...
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