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The Soap Opera Sequence

The Soap Opera Sequence

When somebody joins your list for the first time, it’s important to quickly build a bond between them and the Attractive Character.

The key to making this sequence work:

  • Email #1: Set the stage: a thank you note
  • Email #2: Open with high drama.  Explain how you hit a wall and then found the answer. But don’t give the answer yet.
  • Email #3: Epiphany.
  • Email #4: Hidden benefits when using your product: Use parables to demonstrate those hidden benefits
  • Email #5: Urgency and CTA. Create a special sale that ends soon or give readers a coupon that expires in 24h.

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MORE IDEAS ON THIS

Build Your Attractive Character (AC)

Build Your Attractive Character (AC)

AC is a person you're sharing with your audience.

AC consists of  3 components:

Elements

  • Backstory - where you came from. 
  • Parables - speak about things that happen throughout your life to teach, i...

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Daily Seinfeld Emails

Daily Seinfeld Emails

The secret to keeping your subscribers happy to hear from you every day is using the Seinfeld format. Be entertaining. Every email and each story must be tied back into some type of offer for your audience.

  • What’s going on in your Attractive Character’s life?
  • What happened that...

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The World Revolves Around Funnels

The World Revolves Around Funnels

Sales funnels used to be the domain of big corporate. As a small player, you would struggle to break into the market.

Today, a well-performing sales funnel can take you to a million-dollar brand.

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You Need a Value Ladder

You Need a Value Ladder

The value ladder revolves around selling to a customer over and over again. It can help build additional layers of income and provide more ongoing value for your customer.

What is the first thing you have to build out before starting working on any sales funnel? The goal is to take the clie...

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Finding Your Dream Customers

To find congregations, type “keyword+forum” in Google or search for groups related to your keywords on Facebook.

When you’ve found your target audience, ask:

  • Who Is Your Target Market? What are their pains and passions? What do they desire?
  • Where ...

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Reverse Engineering a Successful Funnel

Reverse Engineering a Successful Funnel

  1. Where Are Your Competitors (Both Direct AND Indirect)? Make a list of your direct and indirect competitors and their landing page URLs. Look for the paid ads.
  2. What Are They Doing? Check SimilarWeb.com to see each of the paid traffic sources that the...

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From a Ladder to a Funnel

From a Ladder to a Funnel

A sales funnel is the online process you take someone through to get them to move through the different levels of your value ladder.

The top of the funnel is the bait that will attract your dream customers.  The deeper your funnel, the more things you can offer your clients, and the more ea...

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High-ticket sales are on the backend

Don’t be afraid of high-ticket sales. Those who are serious will come on board with your back-end offer.

The high-ticket sales are a few select customers who have already bought from you. If they have purchased and are satisfied, then they will like and trust you over the long term.

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The Secret Formula

  • Who Is Your Ideal Client? Write out their characteristics and find an actual picture to represent them.
  • Where Can You Find Them? What email newsletters and blogs do they read? What other interests do they have?
  • What Bait Will You Use...

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Traffic can be achieved in 3 ways

  1. Organic content marketing (A slow and long burn can take years)
  2. PPC spend on social media (Expensive and requires serious skill)
  3. Using affiliates (Hard to enrol unless you have a converting offer)

Essentially, it’...

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CURATED FROM

CURATED BY

jacmoyer

Arts administrator

A manual for how to grow your business and generate more revenue through processes, funnels and scripts.

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