The Soap Opera Sequence - Deepstash
The Soap Opera Sequence

The Soap Opera Sequence

When somebody joins your list for the first time, it’s important to quickly build a bond between them and the Attractive Character.

The key to making this sequence work:

  • Email #1: Set the stage: a thank you note
  • Email #2: Open with high drama.  Explain how you hit a wall and then found the answer. But don’t give the answer yet.
  • Email #3: Epiphany.
  • Email #4: Hidden benefits when using your product: Use parables to demonstrate those hidden benefits
  • Email #5: Urgency and CTA. Create a special sale that ends soon or give readers a coupon that expires in 24h.

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jacmoyer

Arts administrator

A manual for how to grow your business and generate more revenue through processes, funnels and scripts.

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