by Russell Brunson
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Sales funnels used to be the domain of big corporate. As a small player, you would struggle to break into the market.
Today, a well-performing sales funnel can take you to a million-dollar brand.
The value ladder revolves around selling to a customer over and over again. It can help build additional layers of income and provide more ongoing value for your customer.
What is the first thing you have to build out before starting working on any sales funnel? The goal is to take the client to a place where you can provide the most value and charge them the most. Then you want to add a good continuity program you can bill for each month. You should give insane amounts of value at each step.
A sales funnel is the online process you take someone through to get them to move through the different levels of your value ladder.
The top of the funnel is the bait that will attract your dream customers. The deeper your funnel, the more things you can offer your clients, and the more each customer will be worth to you.
To find congregations, type “keyword+forum” in Google or search for groups related to your keywords on Facebook.
When you’ve found your target audience, ask:
AC is a person you're sharing with your audience.
AC consists of 3 components:
When somebody joins your list for the first time, it’s important to quickly build a bond between them and the Attractive Character.
The key to making this sequence work:
The secret to keeping your subscribers happy to hear from you every day is using the Seinfeld format. Be entertaining. Every email and each story must be tied back into some type of offer for your audience.
Don’t be afraid of high-ticket sales. Those who are serious will come on board with your back-end offer.
The high-ticket sales are a few select customers who have already bought from you. If they have purchased and are satisfied, then they will like and trust you over the long term.
Essentially, it’s hard to start. It’s even harder to continue going for the long term.
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A manual for how to grow your business and generate more revenue through processes, funnels and scripts.
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