When somebody joins your list for the first time, it’s important to quickly build a bond between them and the Attractive Character.

The key to making this sequence work:

• Email #1: Set the stage: a thank you note
• Email #2: Open with high drama.  Explain ho...

• Who Is Your Ideal Client? Write out their characteristics and find an actual picture to represent them.
• Where Can You Find Them? What email newsletters and blogs do they read? What other interests do they have?
• What Bait Will You Use...

To find congregations, type “keyword+forum” in Google or search for groups related to your keywords on Facebook.

When you’ve found your target audience, ask:

• Who Is Your Target Market? What are their pains and passions? What do they desire?
• Where ...

AC is a person you're sharing with your audience.

AC consists of  3 components:

Elements

• Backstory - where you came from. 
• Parables - speak about things that happen throughout your life to teach, i...

1. Where Are Your Competitors (Both Direct AND Indirect)? Make a list of your direct and indirect competitors and their landing page URLs. Look for the paid ads.
2. What Are They Doing? Check SimilarWeb.com to see each of the paid traffic sources that the...

Don’t be afraid of high-ticket sales. Those who are serious will come on board with your back-end offer.

The high-ticket sales are a few select customers who have already bought from you. If they have purchased and are satisfied, then they will like and trust you over the long term.

The secret to keeping your subscribers happy to hear from you every day is using the Seinfeld format. Be entertaining. Every email and each story must be tied back into some type of offer for your audience.

• What’s going on in your Attractive Character’s life?
• What happened that...

Sales funnels used to be the domain of big corporate. As a small player, you would struggle to break into the market.

Today, a well-performing sales funnel can take you to a million-dollar brand.

The value ladder revolves around selling to a customer over and over again. It can help build additional layers of income and provide more ongoing value for your customer.

What is the first thing you have to build out before starting working on any sales funnel? The goal is to take the clie...