We ask prospects to give us their personal data for free and in exchange, we offer them a few uncertain benefits. If all you do is ask a user to become a subscriber, there’s no engagement. The best way to overcome this difficulty of low customer engagement is to offer something very valuable in exchange, such as a free guide, service, or discount.

Lead generation is tough

Offer a piece of content that can solve your customer's challenges. When they click the button and enter their information, they'll receive an email with your content attached. For example:<ul><li>Text content: How-to guides, reports, whitepapers, cheat sheets, case studies, checklists.</li><li>Video content: Video guides and video courses.</li><li>Visuals: Infographics.</li></ul>

Сontent “Bait”

Widgets are built-in tools that integrate with your website or landing pages. They enable you to collect valid personal data, such as email. <ul><li>Some widgets offer a service, a report, or other important information that is difficult to get for free.</li><li>Another way is to add a callback widget to your website that enables a potential client to contact you directly and request a response.</li></ul>

Widgets

A survey that exists primarily for your market research can also be used as one of the best B2B lead magnets. Prospects provide their opinions on the topic related to your industry, and you can, in turn, collect data about their interests.  You can encourage users to answer the survey questions and share their contact details in exchange for the whole industry report for free or as a data pack in exchange.

'State of the Industry’ Surveys

<ul><li>Give Your Lead Magnet a Suitable Name: X ways/tips/resources to get Y. "9 tips for success in job interviews."</li><li>Ensure the offering is obvious and easy to understand.</li><li>Use Actionable Text: Encourage users to click on your CTA. "Get started."</li><li>Try Opt-in/Opt-out Buttons that are different in size, design, and colour.</li><li>Add Social Proof: Display customer reviews and testimonials to highlight the value of your offer and prove that other clients are satisfied.</li><li>Be Open and Honest About Your Messages. Subscribers should know when they’ll be receiving your messages and that they won’t be excessive.</li></ul>

How to Create Lead Magnets that Engage

Special offers: Coupons, discounts, or a few valuable freebies are powerful ways to entice an audience to subscribe. Live Chats: Chatbot technology that enables you to engage with your customers via a personal assistant on your website can create leads in your CRM and book meetings in your calendar for qualified leads.

Special Offers, Live Chats

<ul><li>You can ask industry experts to take part in your webinar.</li><li>You can promote your company’s expert reputation by providing useful tips while showing them the benefits of your offer.</li></ul>

Webinars and Podcasts to Engage With Your Audience

Lead magnets are also known as a "bribe to subscribe" offer and a way to get your visitor's information in exchange for something valuable. You can offer anything that can be received immediately via email. If it hits the target, visitors subscribe and you earn leads.

Lead magnets: a smart approach to lead generation

Engaging your customers in a question-and-answer session can connect them ‘live’ with your customer care. You can show them ‘in person’ exactly how your product can resolve their problems. When you add the possibility of sharing your screen with them,  you can reveal any hidden function of your service.

Online Demos

Gamification can be an effective way to attract leads. You might create interactive quizzes and send the results via email to encourage users to leave their email addresses, and you can use the collected data for multiple purposes.

Quizzes

<ul><li>They are engaging. They know your customer's problems and can offer an immediate solution.</li><li>They generate quality leads. A specific offer can attract customers that are already interested in your offering and may want to learn more.</li><li>They provide value. If your bait is relevant and intelligent, it shows your customers you are not trying to just get their money.</li><li>They are shareable. It's easy to share links to your research or to use your video in a blog post.</li><li>They promote your brand as an authority. </li></ul>

Why Should You Try Different Types of Lead Magnets

Contests have the potential to go viral. Challenge your audience and get them feeling excited about your offer. For example, an agency engaged users by asking them to share how they wanted to activate their business and marketing goals.

Contests

Organize online events, such as industry conferences and roundtable discussions. Instead of granting open admission, ask people to leave their email addresses to register for an event.

Online Events

Free trials allow your product to sell itself. When your customers decide that they need your product after trying it for some time, you’ve provided them with a great experience.

Free Trials

What are lead magnets and why should you use them on your website? Find out how to attract more leads for your business and get inspiration from these 12 ideas.