How to Create Lead Magnets that Engage
- Give Your Lead Magnet a Suitable Name: X ways/tips/resources to get Y. "9 tips for success in job interviews."
- Ensure the offering is obvious and easy to understand.
- Use Actionable Text: Encourage users to click on your CTA. "Get started."
- Try Opt-in/Opt-out Buttons that are different in size, design, and colour.
- Add Social Proof: Display customer reviews and testimonials to highlight the value of your offer and prove that other clients are satisfied.
- Be Open and Honest About Your Messages. Subscribers should know when they’ll be receiving your messages and that they won’t be excessive.
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