People underrate the importance of sales
Most people (especially engineers) underestimate the importance of sales because it's hard to accept that customers will not come just because they build cool stuff.
Engineers are biased to think that way. But it's only a delusion to think that distribution will flow magically without considering a proper distribution system.
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As an engineer, it was hard to not underestimate the importance of distribution. Most of the time when I was thinking about sales, my brain(thoughts) just decides to skip it.
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