In engineering disciplines, a solution either works or fails. They add value by becoming experts at a technical skill that can be evaluated relatively easily.
Sales are the opposite: a campaign could be to change surface appearances without changing the underlying reality. Engineers see this as dishonest.
People overestimate the relative difficulty of engineering and science because the challenges of those fields are obvious. What engineers miss out on is that it takes hard work to make sales look easy.
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As an engineer, it was hard to not underestimate the importance of distribution. Most of the time when I was thinking about sales, my brain(thoughts) just decides to skip it.
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