Writing, Self-Promotion And Self-Commodification
A key peril of public writing, however, is that it tends to place the writer at the center of the work. A desire to be seen, to be thought smart or witty or erudite, can — imperceptibly, at first — begin to overtake the writing itself. Writing for the public may, and often does, evolve into writing to develop a platform for the promotion of oneself as a commodity.
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“[T]hese,” John Stuart Mill declared in 1836, “are the inevitable fruits of immense competition; of a state of society where any voice, not pitched in an exaggerated key, is lost in the hubbub.” Success “in so crowded a field, depends not upon what a person is, but upon what he seems.” Who are we when we write? And, are we saying something or just screaming?
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