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Ultimate Guide to Reducing Churn

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Ultimate Guide to Reducing Churn

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KEY TAKEAWAYS

  • Apple spent over $7.3B on its top 10 deals, over 40% of which went to its $3B acquisition of Beats Electronics.
  • Many of Apple’s top acquisitions have been aimed at building and improving its largest success to date, the iPhone. Four of its largest acquisitions focus on chip performance, including Intel’s smartphone modem business, Dialog Semiconductor, Anobit Technologies, and PA Semi.

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3. Dialog Semiconductor ($600M, 2018) is a UK-based semiconductor business. Apple expanded its chip operations in Europe by acquiring the chip suppl...

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2. Intel ’s smartphone modem business ($1B, 2019) is Apple’s most recent acquisition to make the top 10 list. The deal brought in critical engineering talent and pat...

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1. Beats Electronics ($3B, 2014) is Apple’s largest acquisition to date. This transaction saw Apple acquire both Beats Music, the subscription streaming music service, and Beats ...

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Why Acquire

For example, FaceID, the technology that allows users to unlock their iPhone X just by looking at it, stems from Apple’s M&A moves in chips and computer vision, including acquisitions of companies like ...

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4. Anobit Technologies ($500M, 2011) , an Israel-based semiconductor startup, was acquired by Apple for its flash memory components, a key part of many of Apple’s products, as ...

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8. PrimeSense ($360M, 2013) is an Israeli 3D sensing company that was used to power Microsoft’s Kinect. It is now also behind Apple’s facial recognition technology included in the iPhon...

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9. AuthenTec ($356M, 2012) , a Florida-based listed fingerprint sensors company, was used by Apple to develop its payment solution Apple Pay.

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10. PA Semi ($278M, 2008) was Apple’s first acquisition of a semiconductor company. One of the reported reasons for acquiring the California-based chip designer was Apple’s interest in low...

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  • Overall, these top deals reflect Apple’s strategy evolution , from a focus on the Mac platform (NeXT Computer) in the late 1990s, to a focus on mobile (Intel, Dialog Semiconductor, Quattro Wireless), and most recently to a focus on services like Apple Music (Beats, Shazam).
  • Other wel...

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