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Do Research Before Deciding on Your Products

Do Research Before Deciding on Your Products

Just because your Mum/Brother/Best mate said it’s a great idea, it doesn’t make it a business. 

Find out what’s available. Do your research now to help you determine your products and services, price points, customers, opportunities and threats, and even your brand and marketing.

18

45 reads

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The Profit You Plan To Make

The Profit You Plan To Make

Of all the things to keep an eye on, few know their numbers as well as they should: What are your basic profit requirements (i.e., what can you survive on?), good level of profit (business is sustainably profitable), and exceptional profit (money is available for investment in the business, rainy...

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21 reads

Find the Best Way to Communicate

Communication is one of the defining issues for your new business.

  • How will you communicate when you are unavailable so you can get on with working on your business?
  • What boundaries will you set? If you were with a customer, you wouldn’t answer the phone. People will easily dra...

17

14 reads

Have A SWOT Analysis

It’s a well-trusted strategy to consider your Strengths, Weakness, Opportunities, and Threats(SWOT). 

In addition, you must review and reflect regularly. It’s the first question I ask clients when we meet in the next session: What have you noticed? What has changed?

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19 reads

How (And When) to Quit Your Job And Start a Business

How (And When) to Quit Your Job And Start a Business

Create a start date that’s three to nine months in the future with clearly defined goals and actions for every month.

Ask yourself:

  • How much money will you need to bring in every m...

18

79 reads

Business Plan: Aspects To Check

Business Plan: Aspects To Check

Goals – What will your business look like in one, five, and ten years?

Action – What actions have you planned to achieve your goals?

“Now” goals – These refer to the short-term things you need and long-term achievements you want.

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18 reads

Shiny Does Not Make Brilliant

Shiny Does Not Make Brilliant

Did you know anyone can set up a business that says it can help you grow your business?

They need no qualifications, they can just read some books, google some info, and set up programs and training for business.

Things like Canva and Lumen 5 can make you look sleek and professional o...

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27 reads

Your Message

Your Message

You need a strong powerful marketing message. Once you know what you are selling, to whom, at what price, and with what desired outcome, then you need to hone your understanding of your perfect customers.

Running a business you want to get to know, like, and trust people can make it awkward...

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11 reads

Understand Your Perfect Customers

Understand Your Perfect Customers

Ensure you’re not reliant on your mates to spread the word. Define your market—your customers. 

The more you define your customer, the more you know them.

Then, ask what language they use and ensure that features in your marketing strategy. This is essential for the next key strategy...

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14 reads

The Bottom Line

Reading these strategies to quitting your job, it can be all too easy to shut down to the idea—please don’t.

Get the right support around you (not friends and family), get the right business model and marketing strategy, and ask for help.

It’s scary to say “I don’t know the answer to ...

17

11 reads

Get Your Confidence in Check

Get Your Confidence in Check

Ask the following:

  • How will you pick up the phone and ask for the contract/business/feedback/reviews?
  • How will you have faith that people will come to you instead of the competition?
  • How will you have the guts to put yourself out there to win awards? Get in the media? O...

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41 reads

Understand What Motivates You

Understand What Motivates You

People won’t tell you that, at times, you’ll work ridiculously hard and have nothing to show for it. That can be soul-destroying.

To combat this, know why you want to quit your job and go it alone. It’s not enough to say it’s because you want to make money and work when you want. You have t...

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31 reads

Identify Your Values

Identify Your Values

What values matter to you most? Often, business owners who aren’t satisfied despite making fairly good profits and enjoying most aspects of business because they aren’t running a business aligned to their values.

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29 reads

Social Media Is Not a Marketing Strategy

Social Media Is Not a Marketing Strategy

Social media can be a marketing strategy, but for the person looking to quit their full-time job, it rarely sits alone. Ideally, you will have eight to ten routes to market:

  • Hold events.
  • Encourage online connection through social media, email campaigns, newsletters, and blogs.

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15 reads

Always Make Assumptions

Question your thoughts, actions, and beliefs at all times. It’s often where you may find missed opportunities with clients.

  • Are you following up as effectively as you could?
  • Are you assuming it’s too early to enter an award? It’s not!
  • Are you assuming that person has yo...

17

9 reads

Mind Your Pricing

Mind Your Pricing

Before you go out looking for your first sale if you were at capacity, would your prices give you the profit you want?

Don’t start with low prices and think you can put them up later. You risk having to find a whole new set of customers if you do this, so get the pricing right at the start....

19

32 reads

Dedicate Enough Time

Dedicate Enough Time

How you will make yourself available to build a business? Because that ensures its sustainability, too. On average, you want about 25% of your time available to start your own business. 

However you manage your time, you must communicate your decision and ensure those around you adhere to t...

17

33 reads

Look at the Big Picture

Look at the Big Picture

If you had the perfect business, what would it look like?

When answering this, if you don’t want to work Thursdays because you want to go to an art class, then write it. The big picture needs to address all areas of your life.

There are too many business owners who have cracked excell...

19

30 reads

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ronaldander

Call centre manager

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