Online Platforms: A Primer
A platform is a business that connects people through technology, making an ecosystem that allows value to be created and exchanged.
Platforms can host several different kinds of users, like how Amazon has both sellers and buyers, or they can have one primary type of user, like Facebook’s community of users who interact with each other socially.
The significant thing in common is that they bring people and organizations together in one place where they can interact with one another. Platforms match users for financial or social transactions, which creates value.
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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business.
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