Charles Nichols (@charnichol) - Deepstash

Charles Nichols

@charnichol

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JOHN KEPLER

When it comes to executive compenation, including bonus plans, there is no one-size-fits-all solution.

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Setting the right prices for your products

This is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit. Similarly, when a product has a high price, a retailer may see fewer sales and “price out” more budget-conscious customers, losing market positioning.

Ultimately, every small business will have to do its homework. Retailers have to consider factors like cost of production, consumer trends, revenue goals, and competitor pricing. Even then, setting a price for a product isn’t just pure math (numbers behave in a logical way; humans, not so much).

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There's no recipe or guarantee to make it big on any platform. But lessons from personal experience and research can help you save time. Focus plus time leads to growth. Growth leads to opportunities. And opportunities can change your life. If you want to grow your Footprint on a platform or another one, you need to look at the five "be's" of platform growth.

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1- Revenue growth: the T2D3 framework

Some companies find their PM fit faster than others. The T2D3 framework shows what it takes to grow your revenue from $1M — $2M to around $100M Arr in 6–7 years. The vast majority of Saas startups will never reach this level of growth and that’s completely fine. If you talk to “traditional” Saas Vcs, they’ll probably ask themselves: “does this company have the potential to T2D3?””

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Using A/B testing for employee incentives

Marketers use A/B tests to set different call-to-action messages against another or find which of two messages will cause the most sales on an e-commerce site.

Managers can also use A/B tests for other things, such as designing the best way to motivate employees. A single A/B test can provide a significant amount of information about how employees will respond to several incentive strategies.

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