Why Writing Great Sales Emails Is Super Important?

1.  every form of communication and every type of interaction — text, email, in-person, phone, video call, and so on — is a reflection of who you are as a company.
2. sales emails are necessary and vital for every stage of the sales cycle: prospecting, follow-ups, multi-threading, negotiating, closing … all of it!
3. More emails = more deals. Email is the one that builds momentum in your deals, specifically email velocity … the number of emails exchanged between buyers and sellers.

PS: It is not the number of emails YOU send, but the number of emails exchanged between YOU and the BUYER.