Write Longer Cold Emails.

Longer emails are significantly (15x) more effective in booking a meeting during cold call outreach.

Remember: short and concise are not necessarily the same.

Short is generally 30 words or less. Concise usually means short, but it also implies meaning and context. Longer sales emails (4+ sentences) are effective if concise and offer value to the recipient.

Be sure your (longer) emails — every single world — are intentional and have specific information that connects your reader to your company or service.