Ask For Interest (Not Time)

You are 2x+ more likely to book a meeting during a cold email when asking your prospect for their interest versus asking for time (a specific or open-ended CTA).

An interest CTA sells the conversation, not the meeting.

And that matters because time is finite — 24/7/365, you know. So why would a buyer give YOU, a seller who they know little about, some of that super-valuable time?

Contrast that with interest — a “non-finite resource,” and you are more likely to move your deal forward.