What is The Law of Reciprocity?
According to Robert Cialdini, people are obliged to give back to others in the form of a behavior, gift, or service that they have received first.
When used tactfully, appropriately, and in a non-cheesy manner, reciprocity makes it difficult to say no.
Also, the key to using the Principle of Reciprocity is to be the first to give and ensure that what you give is personalized and unexpected.
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RECIPROCITY
- When someone gives us something, we feel obliged to repay them back. It’s for this reason that people are more likely to say “Yes” to your request when you first give them a small gift or perform a small favour (People will be nice if you’re nice to them).
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