What is The Law of Reciprocity?
According to Robert Cialdini, people are obliged to give back to others in the form of a behavior, gift, or service that they have received first.
When used tactfully, appropriately, and in a non-cheesy manner, reciprocity makes it difficult to say no.
Also, the key to using the Principle of Reciprocity is to be the first to give and ensure that what you give is personalized and unexpected.
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