Fixed pricing stays simple: a single product, a fixed set of features, and a fixed price per month.
Flat-rate pricing is easier to communicate and easier to sell. Adding valuable features? Raise your rate. Additional products? The fixed price goes on top of your base fixed rate.
But while flat-rate subscription pricing might be easy for potential customers to understand, it often means leaving money on the table. Keeping prices low means missing out on additional revenue from larger companies; and vice-versa, smaller companies might be priced out of higher-cost tools.
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I came across these ideas while reading growth.design case study for Zapier Upgrade: https://growth.design/case-studies/zapier-upgrade
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