Per-user pricing is the go-to model for the majority of subscription companies. Pricing scales evenly along with the number of users — the more users, the more you can charge.
Charging for each new user does have downsides, though. It doesn't reflect the true value your product provides — more seats don't necessarily make the product more valuable for users. Charging per seat can also lead to users sharing logins across teams, cutting into your potential revenue.
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I came across these ideas while reading growth.design case study for Zapier Upgrade: https://growth.design/case-studies/zapier-upgrade
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