Neuromarketing At Its Best
How everything we believe about why we buy is wrong
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I am the head of Business Insights unit. We review and audit thousands of marketing plans. It is important to equip my clients with the latest innovative ideas.
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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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Similar ideas to Neuromarketing At Its Best
We all think our beliefs are correct
That is why we believe them. In reality, almost everything we believe will eventually be at least partially wrong.
Since some of our beliefs are probably partially incorrect, the best way to spot them is to question some basic beliefs and assumptions.
Let Go of the Need to Be Right
Everyone is almost certainly wrong about pretty much everything. And we can never be 100% sure we’re right about anything.
We can only learn from our observations and hopefully be a little less wrong.
"Why" is the wrong question to ask
When introspecting, it’s common for people to ask “why”. But the question ‘why’ sucks us into an unproductive, paralyzed state. It gets us into this victim mentality.” And no matter how confident we are about the answer to “why,” we’re almost always wrong.
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