There's no such thing as bad people. We are all just people who sometimes do bad things
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There are just people who go to the gym.
Similarly, there’s no such thing as a “productive person.” There are just people who do productive things fairly often.
There is no such thing as a static identity. Like children, adults go through different stages of development. We all grow in various ways, and so do our understanding of who we are.
We like doing what other people are doing. That's why culture works. But not all people. Our people. We are in sync with our tribe. Who's job is to tell people how to be in sync? Yours.
Marketing today can be summed up as "People like us do things like this". We j...
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