• The metaverse encompasses immersive environments, often using virtual- or augmented-reality technology.
• It is always on and exists in real-time.
• It spans the virtual and physical worlds, as well as multiple platforms.
• A fully functioning virtual economy powers the metaverse. It is often built on cryptocurrency and digital goods and assets, including nonfungible tokens (NFTs).
• It allows people to have virtual identities, presence, and “agency”, including peer-to-peer interactions, transactions, user-generated content, and world-building.

The metaverse can be best described as an evolution of today's internet. It is something we are immersed in, not something we look at. It is a vast digital world that is parallel to our physical world.

The metaverse presents an opportunity for marketers to engage consumers in new ways and p...