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The metaverse can be best described as an evolution of today's internet. It is something we are immersed in, not something we look at. It is a vast digital world that is parallel to our physical world.
The metaverse presents an opportunity for marketers to engage consumers in new ways and push internal capabilities in new directions. Marketers should take the opportunity to embrace a test-and-learn mindset and start exploring what the metaverse can offer.
Critical elements of marketing are similar to brand experiences in the physical world. However, the application can be very different.
The metaverse gives companies many opportunities for brand building and marketing. A few questions will shape its longer-term evolution.
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