Rewriting the rules of marketing for the metaverse - Deepstash

Rewriting the rules of marketing for the metaverse

Critical elements of marketing are similar to brand experiences in the physical world. However, the application can be very different.

  • Define your metaverse marketing goals. For the near term, the primary goal shouldn't be driving sales directly.
  • Identify which platforms provide the best opportunity and brand fit. Examples include RobloxFortnite, Decentraland, and Meta’s Horizon Worlds.
  • Design experiences appealing to target audiences.
  • Experiment with money-making models.
  • Leverage and partner for new metaverse capabilities.
  • Proactively plan for risks.
  • Rethink how you measure marketing success.


46 reads

The idea is part of this collection:

Ultimate Guide to Reducing Churn

Learn more about business with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Related collections

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates