Rewriting the rules of marketing for the metaverse

Critical elements of marketing are similar to brand experiences in the physical world. However, the application can be very different.

• Define your metaverse marketing goals. For the near term, the primary goal shouldn't be driving sales directly.
• Identify which platforms provide the best opportunity and brand fit. Examples include Roblox, Fortnite, Decentraland, and Meta’s Horizon Worlds.
• Design experiences appealing to target audiences.
• Experiment with money-making models.
• Leverage and partner for new metaverse capabilities.
• Proactively plan for risks.
• Rethink how you measure marketing success.