Shaping the longer-term evolution of the metaverse

The metaverse gives companies many opportunities for brand building and marketing. A few questions will shape its longer-term evolution.

• How will it work in the metaverse to transfer digital avatars and assets across multiple worlds? What are the implications?
• How will the social contract and legal framework for the metaverse evolve? How will user safety be ensured?
• How will first-party consumer data be stored, managed, and protected?