Proactive interference happens when an individual is unable to learn new information because old information prevents its retrieval. In other words, old memories interfere with the retrieval of new memories. Older memories are often more strongly encoded in long-term memory because the individual has had more time to revisit and rehearse them. As a result, they are easier to recall than memories that were made more recently.
Research has shown that one way to reduce proactive interference is to rehearse the new information through testing or recitation.
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