“As far as life philosophies go, “The right time is right now” isn't a bad one. Most of us would benefit from a greater bias toward action.
If you move fast, you can try more things. And if you try more things, you're likely to find something that works for you.”
JAMES CLEAR
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Avoid generic sales language. Use specific and relatable calls
Phrases like "call us today" create a false sense of urgency. Keep the user benefit in mind.
If there really isn't a benefit to the user, well, why would they even call today? Non-specific or generic calls to action, such as "'sign up today" or "book today" often show decreased engagement ...
Overvaluation of negativity
We tend to be more passive in life than we would be if we weighed negativity and positivity the same.
Bad outcomes seem to weight more in terms of punishment than good outcomes weight in terms of benefit, so it can seem sensible to speak out and try new things as infrequently as possible.
The writing process
- Write the first draft of an essay fast, trying various ideas. Then spend time rewriting it very carefully.
- If you write a bad sentence, don't publish it. Delete it and do it again.
- If a sentence seems clumsy, ask why it doesn't seem right. By asking thi...
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