Tristram Hooley, a professor at Inland Norway University, spend years running online surveys for businesses. He co-wrote a book, What is Online Research, in which the authors pinpoint the birth of the online survey.
The first online survey was possibly in 1986 when they were doing a survey about surveys to figure out if it would work. From the 1990s, it became easier to access some subset of the general population through online surveys.
From the 2000s, you get things like Web 2.0 Technologies and SurveyMonkey. Today, almost every business has experimented with it in some way.
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Andrew Whitby, author of The Sum of the People: How the Census Has Shaped Nations, from the Ancient World to the Modern Age, gives insight into the history and uses of surveys.
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