You’ll get a better response rate and quality response if your survey is in context, asking customers questions about the thing they’re currently doing in your product.
Surveys should reach users wherever they are, be that your web application or your mobile app, and they can also be sent via a link through an email or a push notification if needed.
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Andrew Whitby, author of The Sum of the People: How the Census Has Shaped Nations, from the Ancient World to the Modern Age, gives insight into the history and uses of surveys.
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