There's friction with your content experience

There are many shades of friction, but three, in particular, can sour your customer's experience fast.

• Trouble accessing the content you share. Maybe you send a link that leads to an error or a landing page that won't load.
• Sending a great piece of content at the wrong time. Timing is crucial.
• Unclear next steps. If your content is high quality and helps a buyer to see that they want to work with you, it should be immediately obvious how they can do so.