Change is rarely simple or linear.
It is difficult to find the motivation to engage in activities that are not intrinsically motivating.
What we need is to move away from extrinsically motivated action, e.g., when we have to do something because we fear consequences, and toward introjected and fully self-determined regulation, where we value the new behaviour and align it with other aspects of our life.
Stage-based approaches to behavioural changes have proven to be particularly effective in increasing motivation toward the pursuit of difficult and non-intrinsically motivating goals.
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