The science of craving
One of the key things in pleasure is that it comes in cycles.
The hungry desire state before a meal could produce pleasure from the anticipation of good food. Then, while eating, pleasure dominates, but desire could still come for more salt or a drink until satisfied. If we switch to the desert, we can prolong the pleasure again.
SIMILAR ARTICLES & IDEAS:
The World Health Organization officially added a new disorder to the section on substance use and addictive behaviors : “
Addiction can include:
The idea that someone can be addicted to a behavior, as opposed to a substance, remains debatable.
When Ivan Pavlov and his dogs led to the discovery of learned behaviour through repeated exposure, and Edward Thorndike discovered the Law of Effect that stated that rewarded behaviours tended to increase, many psychologists were impelled to separate psychology from armchair introspection and formulated their theories as mathematical formulas.
Donald Hebb realised that existing theories were too focused on reacting to the immediate environment. Thoughts, ideas and goals could be just as strong for triggering action as sights and sounds.
Together with John Atkinson, they noted that the study of motivation had undergone a "paradigm shift", where motivation couldn't be seen as how actions get started, but how the organism decides to change its behaviour from one thing to another.
Our brains compute 3 things about reward: how much will we get, how soon will we get it, and how certain are we that we will in fact get it.
And it’s when the probability of a re...
Games are enticing because you might win but you might not. And video games do it so efficiently, because they ride the tide of computer technology. The balance between winning and losing is continuously adjusted, according to how well you’re doing, as measured in hits and misses, gains and losses, moment by moment. The sweet spot knows you, it finds you. It adjusts to you.