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The science of craving
Something as simple as dropping your keys once will fire dopamine neurons. But, if you drop them a few more times, the neurons will get bored and stop taking notice.
The market economy has increased the dopamine-wanting system. If you can give the consumer novelty, they will continuously want more.
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SIMILAR ARTICLES & IDEAS:
When Ivan Pavlov and his dogs led to the discovery of learned behaviour through repeated exposure, and Edward Thorndike discovered the Law of Effect that stated that rewarded behaviours tended to increase, many psychologists were impelled to separate psychology from armchair introspection and formulated their theories as mathematical formulas.
Donald Hebb realised that existing theories were too focused on reacting to the immediate environment. Thoughts, ideas and goals could be just as strong for triggering action as sights and sounds.
Together with John Atkinson, they noted that the study of motivation had undergone a "paradigm shift", where motivation couldn't be seen as how actions get started, but how the organism decides to change its behaviour from one thing to another.
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Key Ideas
The World Health Organization officially added a new disorder to the section on substance use and addictive behaviors : “
Addiction can include:
The idea that someone can be addicted to a behavior, as opposed to a substance, remains debatable.
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Key Ideas
Music has been shown to play a role in healing our bodies and increasing our health and happiness. Studies show that music relieves pain in patients, and also relieves stress and anxiety...