3. Dominate the Market Category You Are After or Create New
It is not enough to just be another face in the crowd. If a startup wishes to succeed, it must aspire to lead its market category eventually. It can do this in one of two ways: challenging an existing category by offering a better way to do something or defining a new category or sub-category that didn’t exist before.
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🙋Am a self taught Digital Creator , Editor 💻 from India 🇮🇳 , as well as a Technologist and a COD Gamer 🎮. Interested in learning📒 new things always for keeping up with the trend .
Starting a company or building a product is an easy part, sustaining operations or making them grow is the biggest challenge.
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The 3 Reasons Why Category Design Is an Important Strategy
- When you start a category of your own, you're basically designing your own space. You're not just another game player, you're the innovator of that space. You define it and set the rules of the game. This tactic enables you to attract the perfect audience and get to know your customers befo...
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